Backed by Antler and Business Finland, the Helsinki-based startup introduces an AI-native solution to transform how technology SMEs communicate their value

MALTA, EU — Axcels, an AI marketing studio purpose-built for technology SMEs, today announced the official launch of its platform at the EU Startups Summit in Malta. Born from Antler’s NOR7/HEL2 incubation program and supported by Business Finland, Axcels delivers a multimodal AI solution designed to address one of the most pressing challenges in B2B tech: turning complex innovation into clear, compelling marketing content at scale.

"Most groundbreaking technologies never see the light of day because founders speak the language of code, not communication," said Ari Lampela, CEO and Co-Founder of Axcels. "We’re giving innovators the ability to tell their stories as powerfully as they build their technologies."

The company was founded in Helsinki in November 2024 by three complementary co-founders—Ari Lampela, Abdul Osman, and Dr. Walid Aransa—who met during Antler’s incubation program. Each brought deep expertise from different domains: go-to-market leadership at Google Cloud, Aiven and IBM, serial entrepreneurship in software, and Ph.D.-level AI research with multiple patents. Their shared insight: tech SMEs around the world struggle to communicate their value effectively due to limited resources, increasing complexity, and the fast pace of product development.

"From the beginning, we saw this not just as a marketing content problem, but a business growth problem," said Abdul Osman, CTO of Axcels. "Marketing bottlenecks were forcing founders to spend 30% of their time on communication tasks they weren’t trained for—limiting growth and diluting their message."

Under Antler’s guidance, the team validated their thesis through more than 30 interviews with tech marketers and founders across Europe and North America. The result was a clear underserved market of over 210,000 tech SMEs globally, representing an addressable market of $2.1 billion, and growing at over 46% annually.

"Axcels represents exactly the kind of innovation we aim to catalyze at Antler," said Antti Törmänen, Partner at Antler. "They’re addressing a specific, global challenge with a differentiated solution and a founding team with the expertise to scale it. Their laser focus on the tech SME segment is both unique and overdue."

The Axcels platform automates the creation of technical marketing content—across text, video, image, and audio formats—while preserving accuracy and brand consistency. It enables teams to move from product documentation to go-to-market collateral in minutes, supporting use cases from product launches to social media content and developer videos. Early users have already validated a willingness to pay $10,000–$20,000 annually.

Key capabilities of the platform include:

‍● AI-powered content generation in minutes
● Multi-format outputs including video, text, images, and speaking avatars
● Multilingual and localized content with brand alignment
● Built-in collaboration features for team workflows

Axcels is showcasing live demonstrations of the platform at Booth SB6 at the EU Startups Summit in Malta, where it is already attracting strong interest from startup founders, investors, and agencies seeking scalable marketing solutions for technical products.

About Axcels
Axcels is an AI marketing studio based in Helsinki, Finland. The company helps technology SMEs turn complex product innovations into high-quality, audience-ready content in multiple formats and languages. Founded in 2024 and backed by Antler and Business Finland, Axcels aims to redefine how technical teams communicate with the market.

Media Contact:
Ari Lampela
CEO, Axcels
Email: ari@axcels.com
Phone: +358 40 743 1602
Website: www.axcels.com

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